When you have a business, it can be hard to make sure that you keep it up and running through the year and for years to come. In order to do this, you need to make sure that you attract new customers and yet still remain attractive to your existing customers. You will not be surprised to learn that this can be a difficult balancing act to master. Once you have, then you will be able to rest easy knowing that your business will succeed. Here are a few tips to help you achieve this.
An attractive front
Completely separate from business plans and profit margins, you need to make sure that your storefront is attractive to new and old customers. People don’t want to go into somewhere that looks dark, dingy, or run down. There are lots of things you can do to improve this. A simple and often quite a cheap option can be to go for custom perforated window decals. Not only can these advertise your products but can create a really professional and enticing option on the high street. It is things like these that will keep customers returning to you.
Every person out there, likely including yourself, is looking for good value and great bargain deals. That is why you need to stay on top of your promotions and discounts. These can be introductory offers or loyalty offers. Some ideas include 2 for 1 or half-price goods. By doing this, you are creating an incentive for the customer to come to you. They will be more likely to try a new business at a lower price and if you do well in this initial meeting, they are likely to come back to you. Just make sure to reward your loyal customers too.
Ask for referrals
Once you have garnered a customer’s loyalty and custom, then it is worthwhile asking them to provide you with a referral. People are more willing to listen to customers like themselves rather than you waxing lyrical about your own products. However, your loyal customers are unlikely to do this off of their own back and so you will need to prompt them. You can even reward them for every referral that they do. This will keep your existing customers happy as well as your new ones.
Getting customers back
Even when a customer has left the business, it is worthwhile contacting them again. Make sure not to do this too regularly but always do a follow-up call after they leave. Not only will this provide great feedback for you but also give you an opportunity to win them back. Take on board what they say, and you may get your customers back and improve service.
It is never easy to do this, but it is worthwhile. Your business needs constant improvement and so you should always seek to be proactive in your changes. This will help you keep and gain new customers.