Business & Finance

What Customers Look For In a Business

We live in a business-friendly age, when there’s an unprecedented level of opportunity to reach customers. Alas, there’s also a lot of competition. In this day and age, businesses aren’t just competing with other stores in the local area, but from all over the country — and, in some cases, even across the globe.

You can’t always ensure that your customers will come your way, but you can increase the likelihood. One way to do that is to make sure that you’re ticking all the criteria that customers look for in a business. In this post, we’ll explore some of the key identifiers that tell a customer that a business is worth their time. 

Trustworthy Internet Presence

You should assume that a potential customer is going to search for your name on Google. After all, there’s no reason not to — a quick search engine search can reveal key information that’s best known before making a purchase. So what would someone see if they were to Google your name? At a bare minimum, they should see a well-put-together website and, if you have a physical location, a “Google My Business” page that is complete with all your contact details. Remember that while having a minimal internet presence isn’t the end of the world, it can be a point of concern for new customers, so it’s best avoided.

Touches of Professionalism

Businesses offer much more than just products/services. The quality of those goods will be the main interest point for your customers, but they’ll always want to see other signs that it’s a professional operation. For instance, think about the packaging of your product. Does it reflect well on your brand? Even small things, such as having branded stickers on the front, can make a difference; if you’re not yet doing that, then look at working with a stickers printing company. Also, think about the boxes/envelopes you send your goods in. They provide another opportunity to showcase just how professional you are.

The Right Price Point

Unless you’re targeting the luxury goods market, you’ll need to think about how much you charge for your products. Many people might be interested in owning your product, but if it’s prohibitively expensive, then they’re unlikely to become customers. Similarly, products that are too cheap can also raise eyebrows, since people will assume that it’s of a poor standard. Take the time to figure out the right price for your goods — this website offers some good advice.

Customer Reviews

People are naturally a little hesitant to buy products from new companies, especially online. They want to see some signs that they’re not going to get ripped off and that the product they’re buying is really as good as what the business says it is. Customer reviews have become indispensable to the customer experience, with more than 95% reading them before hitting the ‘buy’ button. As such, it can be in your interests to encourage customers to write a few kind words — many will be happy to do so! 

Feature Image Source: Pexels – CC0 Licence

One thought on “What Customers Look For In a Business

  • What an informative post, thank you! These are the things that I look for as a customer as well.


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