Weddings may have been out for most of 2020, but as things begin to open up in the world as restrictions ease, more and more happy couples are getting back on track planning their big days.
When it comes to your Wedding Photography business, one of the key elements to success is building your client base. To do that, it is not only incredibly important to know the basics of marketing in order to connect you with your ideal clients to work with, but how to take care of them and to give them the best service possible.
Here are some of the best ways for you to promote your wedding photography business. and build your client base along the way.
Show that you care for your clients
The main aim of a wedding photographer is to book clients that are ideal for the business, and once you do, it’s your job to look after them. A couple’s wedding day is the most important day of their lives as a couple, and their pictures are the biggest part of helping to capture those special memories.
As a wedding photographer, you should take the time to get to know the couple. If they’re a fun-loving couple, make sure to get some shots that capture that. If they’re romantic, do the same. Speak to them about exactly what they want to achieve in their photo album and suggest some photographs that they could take in order to achieve it.
It may even be worth scoping out the venue for their ceremony and reception so you can work out the best spots to take pictures without being conspicuous.
You may even consider leaving your couples with a gift for their wedding day as an extra touch.
Couples that feel taken care of are more likely to recommend you to their friends or even write online reviews to be viewed by people looking for a photographer which can help to generate more business.
Look after your vendors
Building those all-important relationships with vendors is essential to the growth of your business. Vendors are people, so remember to be personable and approachable. Make sure you reach out to vendors to discuss ways in which you can include each other in your promotions
Show them some love by offering them free headshots, or photograph them doing their thing at weddings so they get an action shot to put on their websites or put on their business cards. If you have a blog (which you should since blogs help with your SEO marketing) then you could link out to vendors you worked with so that readers can easily access external business sites.
Attend networking events and wedding shows to meet other businesses in the same industry. It’s a great opportunity to meet people on a professional basis as well as getting to know them socially.
Have easy access to your samples and get on social media
People are going to want to see what you can do before booking you for their wedding. Create a few online albums to use as a promotion. This could be an opportunity to offer certain couples a discount if you use their images on your website.
Having digital copies of your photographs on a tablet or on social media gives you easy access to show people what you’re capable of. Of course, a website is a great place to start, but a social media page helps you to be able to engage with your audience and potential customer base.
The good news is that going on social media doesn’t require an awful lot of work, but you have the potential to track your audience engagement by utilizing the stories and analyzing the metrics to see where you can improve. Ways of engaging can include; competitions, ‘this or that’ stories, and ‘day in the life’ videos.
Your online presence matters when you’re trying to promote a business online. Have a ‘blog’ section on your website where you can write search engine optimized blogs related to your business, or hire copywriters to do it for you. That way you get to work with other vendors to promote their business as well as your own.
People love to believe that they are getting something for a good deal, and you can use this to your advantage by hosting competitions and promotions that offer savings. Use your social media to promote them, for example, hosting a simple competition to win personalized wedding invitations ‘follow the page, like the picture, and tag another bride to be’ which can help you to increase your audience engagement for the cost of around $100 in printing costs.
You may also consider looking at offering a free 20-minute engagement shoot for every couple willing to book you for their ceremony and tag you in the pictures they share on social media.
Do something different
If you want to stand out among the competition as a wedding photographer, one of the best things you can do is to offer something unique, or something that is a reflection of the times.
One of the biggest challenges that all vendors of the wedding industry have had to face is the pandemic and the ban on large weddings. Some photographers have taken this in their stride and developed special ‘elopement packages’ where for a set price they have an hour with the couple, taking pictures during their ceremony and some poses outside the venue- which is perfect for an intimate wedding with few or no guests in attendance. Another thing that more photographers are offering since the pandemic and beyond is a free live stream of the ceremony for friends and family of the couple who were unable to attend due to restrictions.
Or, when people are able to have larger weddings again, why not buy the DJI Air 2S drone to photograph and video wedding ceremonies from a unique perspective above? The only limit to what can be achieved in wedding photography these days is your imagination. Offering something unique to couples will make them more likely to use your services.