McDonalds Happy Meal Chefs Contest
I’m part of the McDonalds “Family Arches ” focus group, and I just received the following information…to share with all my readers!
Do you and your kids love to cook together using wholesome ingredients? Well, here’s good news for your family – our new “Happy Meal Chefs” contest will give two winning parent and child teams the opportunity to help McDonald’s executive chef Dan Coudreaut in the creation and testing of new, nutrition-minded Happy Meal choices. That’s right! Your child could win an apprenticeship with McDonald’s executive chef and help his team whip up new fun and goodness in the Happy Meal! Adding to the excitement, ten finalists will win a trip to the London 2012 Olympic Games as part of the Global Champions of Play program where they will join kids from around the world to celebrate balanced eating and fun play.
The contest is part of our new Happy Meal campaign that aims to make nutrition fun for kids. In addition to the contest, the campaign includes new TV advertisements featuring menu items from recommended food groups found in the new Happy Meal, which automatically includes apple slices and a kid-size fry. These are the first ads that support our nutrition commitment to promote a nutrition and/or lifestyle message in 100 percent of its national communications to kids.
The ads introduce new characters – each with a story that celebrates kids’ aspirations – who achieve their goals with the help of balanced eating and active play! The new Happy Meal campaign is McDonald’s latest effort to support our “Commitments to Offer Improved Nutrition Choices,” announced July 2011.